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Referencing: Word AB Insert Footnote

Referencing must be by Superscript Numerical identificationand bottom of page reference detailing, as available in Microsoft Word menus.

**Right-Click the word-count at the bottom of your screen and make sure the appropriate box is ticked to take references out of your word-count.

Submitting your essay:

You must save and submit your entry electronically, in WORD, using the unique entrant number allocated to you at registration, E.g. JBA Essay 21-912.

– A confirmation of receipt of entry will be sent within 24 hours.

– Submit essay only as JBA Essay 21-XXX (your unique registration number) then your name (E.g. JBA Essay 21-912 Jill Barry).

– Entries must be submitted electronically to by February 28, 2021, (11:59pm)

– DO NOT USE PDF – it will be returned as non-compliant!


Essays must be prepared with Microsoft Word, using; Arial 12 font; 1.5 line spacing; 2cm margin on both edges of the page.

They must include: A Cover Page with the topic short version, your full contact details, place of employment, entry number, word count, time employed in the industry and a signature attesting to the originality of the work.

The essay layout order:

Cover Page (see last page sample); Simple Contents; Executive Summary; Introduction; Body; Conclusion.

– Each page must have a Header showing Topic, page number, entry number. (E.g. Channel Diversification – 2 – 20-xxx).

– You must provide a workplace email (if one has been allocated). This is part of your verification.

– Your cover page Personal Information will be removed prior to judging.

– All judging pre-finals is done anonymously, using entry numbers with no reference to employer, age, gender or location.

– Sample page follows, use this as a template for your essay.

– Make sure no personal details appear in the header.


There are two judging sections:

1. March – April

Submitted essays are distributed to around 70 judges for scoring based on specified criteria.

The essays are sent out “blind” (no names, no employer details) and no judge receives an essay from their own company entries.

Each essay will go out to 5 judges, usually with other essays of the same topic.

Judges are selected from a variety of industry areas such as retailer, supplier, service provider, former winner etc.

Scores are out of 100 and the results are totaled and averaged to provide a ranking.

2. May – June

The top 6 essays, by scores only, receive invitations to face the judging panel in June, 2021, in Sydney.

The panel is comprised of 20+ senior executives from the sponsor group.

Each finalist has 1-hour to present their topic, face Q&A on the essay and Q&A on general industry knowledge.

Judges feedback is not provided at the judging, this will be provided later.

The process of judging and the collation of scores has been used since the Joe Berry Award was first introduced in 1986.

The essay scoring process is closely managed so that no essay is disadvantaged by exposure to or by judging limitations.

The finalists are selected based purely on their collated essay scores. Age, location, employer or topic are not taken into account in this selection.

It is possible that several finalists may be employed by the same company.

Judges decisions are final and no correspondence will be entered into regarding the results.

Rules & Regulations

Is the Cover Page included in my word count?

Yes, the total essay document must not exceed 2500 words.

My referencing is being included in the word count, can I have additional words?

No. If you use the correct Word Referencing it will not be included in the count. (Tab:- Referencing, AB1Insert Footnote,)

Why do I need my full details on the Cover Page?

Once your essay is submitted we need to be able to find you if the essay needs editing or you have made the finals. These details are removed before the essay goes out to the judges.

Do charts or graphs change the word count?

Only if you have explanatory notes  attached to the graphic.

Who will be judging my essay and what are the criteria for judging?

We have a panel of 30 judges who are prior winners or senior executives. A judge from your company cannot judge your essay. The criteria – Introduction, Body of essay, Flow of Information, Relevance to the Topic, Research and Personality, Conclusion.

How Does It Work?

Step 1

Register your details and you will be sent your entry kit.

Step 2

Read through the entry kit, select a topic and write your essay.

Step 3

Submit your essay by Feb 28th, 2021.
6 Finalists will be chosen.


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